Client: Elephant Family
Title: CoExistence Story
Stock: Marine Plywood • ECOBoard
Processes: UV Ink CMYK • White Ink • Hand Trimming
Printer: Arizona • CNC
A giant herd of 100+ elephants arrived in Green Park in Summer 2021 to share their CoExistence story with London and we had the pleasure of working on this brilliant campaign.
We direct printed CMYK onto marine plywood using our Arizona. We then CNC cut over 120 plaques which were then individually staked and used to identify each of the herd. Several larger graphics were also printed on EcoBoard and displayed throughout.
“The elephants invite you to coexist alongside them and celebrate our connections with all living things. It’s all about #sharingspace #withthehumanrace. Asian elephants are ambassadors for coexistence as they live in landscapes that are also home to some of the highest density human populations on the planet. Arriving at a time when we are emerging from lockdown, their presence triggers a moment of collective empathy for the wild world and marks a renewed appreciation and consciousness for coexistence with the animal kingdom that exists all around us.”